Privacy Policy

Last Updated: January 2026

user-involvement.org.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at user-involvement.org.uk (the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, phone number, and other contact information you voluntarily provide.
• Technical Data: IP address, browser type, operating system, referring URL, and pages visited.
• Cookie Data: Information stored through cookies and similar tracking technologies.
• Usage Data: Interaction patterns, click behaviour, time spent on pages, and other analytics metrics.
• Device Data: Device identifiers, device type, and geographical location (if enabled).

How We Use Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve the Site and user experience.
• To track affiliate referrals and calculate commissions from non-UK casino partners.
• To conduct analytics and generate statistical reports about Site usage.
• To send promotional materials, newsletters, and updates (with your consent where required).
• To comply with legal obligations and enforce our Terms of Service.
• To detect, prevent, and address fraud, security issues, and technical problems.
• To personalise content and recommendations.

Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small files stored on your device.

Types of Cookies:

• Essential Cookies: Required for basic Site functionality.
• Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to partner casinos and calculate commissions.
• Marketing Cookies: Enable targeted advertising and remarketing.

Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking certain cookies may affect Site functionality. You may also opt out of analytics tracking via Google's opt-out browser extension or similar tools.

Third-Party Links

Our Site contains links to non-UK online casinos and other third-party websites. We are an affiliate site and earn commissions from referrals to these partners. We are not responsible for the privacy practices, terms, or content of these third-party websites. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities.

Third-party partners may collect their own data independently from us. Your interactions with these partners are governed by their respective privacy policies, not ours.

Your Rights

Under UK and GDPR legislation, you have the following rights regarding your personal data:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: Request limitation of how we process your data.
• Right to Data Portability: Request your data in a portable format.
• Right to Object: Object to processing for marketing and profiling purposes.
• Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO).

US residents may have rights under the California Consumer Privacy Act (CCPA) and similar state laws. Please contact us if you are a US resident seeking to exercise privacy rights.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods vary depending on the context and our legal obligations:

• Personal contact information: Retained until you request deletion or unsubscribe.
• Analytics and usage data: Typically retained for up to 24 months.
• Affiliate tracking data: Retained for the duration of our affiliate relationships plus any applicable lookback period.
• Log files and technical data: Retained for up to 12 months for security purposes.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@user-involvement.org.uk
Website: user-involvement.org.uk

We will respond to your request within 30 days or as required by applicable law.

If you are not satisfied with our response or believe we have violated your privacy rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.